TPH Personal Development

powered by Brandnew Athlete

Transforming Lives for further greatness elite athlete transformation program

Brandnew is the difference between ordinary and extraordinary.

We transform lives for further greatness. We empower the whole athlete to get in the game - body, mind, spirit, and heart. We believe the quality of life lived should equal the quality of sport played. We transform the human doing, into a human being. We inspire elite athletes to be extraordinary people. That's the power of brandnew.

The Brandnew Elite Athlete Transformation Program is an online, video-based, inspirational learning platform that focuses on the personal development of elite athletes while they are still competing.


The Benefits to theAthleteAthlete

Enhance performance by developing the whole person

Realize your full potential in sport and life

Increase recruitment potential

“Brandnew is a comprehensive program that provides the perfect platform for athletes and coaches to get to know themselves.”

Chad Grimm

Head Coach, Women’s Volleyball, TRU

“Brandnew is the missing part of the education all athletes should get. It is inspiring, it makes you realize what you’re looking for and what kind of person you want to be.”

Gabriella Doueihy


“This is one of the best programs I have been involved in with in 15 years of coaching university sports.”

John Antulov

Head Coach, Men’s Soccer, TRU

“Focused and tailor made for the athletic mentality. I highly recommend this program to athletes who aspire to greater things.”

Matt Pistilli

Professional Hockey Player

“Brandnew Athlete focuses on what is relevant to the lives of young athletes. They motivate and inspire us to learn and truly facilitate a personal transformation while you are competing.”

Hanna Grossman


“I would have been well served at the beginning of my athletic career to have had access to a personal development program like Brandnew and I highly recommend it to athletes competing at an elite level.”

Mathieu Touisgnant

Professional Hockey Player

“Not only did I get to know myself better but I developed a strong sense of compassion for my teammates and the people around me, that I will carry with me through my transition into life after sport.”

Katie Ludvig


“The Brandnew Athlete program provided me with the opportunity to work on my personal development and grow in the area of leadership. It helped me understand the valuable lessons and skills that my athletic career has given me.”

Catriona Cormier


Five Powerful Pillars

DISCOVER Yourself From Within

Ever wonder who you are or why you are here?

DISCOVER is a unique and thought provoking pillar that aims to help elite athletes understand the concept of their personal strengths, character, values, virtues, transferable skills and personal why. Most importantly, it emphasizes how these assets make them extraordinary. This discovery from within empowers elite athletes to make impactful choices and decisions based on knowledge and confidence rather than fear. This is truly foundational.

Be yourself, everyone else is taken. - Oscar Wilde

DEFINE Yourself To The World

Our possessions and social media posts do not “define” us.

DEFINE is a game changing pillar that aims to educate elite athletes about the concept and significance of building a strong personal brand, how it should align with their personal values and how, if used appropriately, can be a powerful way to differentiate themselves from others.

Athletes will also learn how to enhance their brand through community engagement, leadership and aligning themselves with reputable sponsors.

Life isn’t about finding yourself. Life is about creating yourself. - George Bernhard Shaw

DISCUSS Issues That Are Relevant To Sport And To Life

Being aware is key, being knowledgeable is imperative, and discussing the truth is the only way for resolution.

DISCUSS is a pivotal pillar that aims to educate elite athletes about topics that have historically been swept under the carpet when it comes to athletics. Issues that are relevant to sport and to life will be discussed by means of honest and open conversations in hopes of motivating athletes to be aware, knowledgeable, vulnerable to the truth and compassionate towards others.

Knowledge is Power. - Francis Bacon

DEVELOP Skills Imperative To Your Growth

Skills that improve awareness, develop identity, build human capital, facilitate employability, enhance the quality of life and contribute to the realization of dreams and aspirations are worth taking the time to develop.

DEVELOP is a tools-based pillar that aims to provide elite athletes with the fundamental skills necessary for their future professional success. Utilizing the magical combination of their newly found self-knowledge and personal brand, elite athletes will take their personal development to a whole new level.

An important key to success is self- confidence. An important key to self-confidence is preparation. - Arthur Ashe

Be INSPIRED By Former Athletes

Ever wonder what it would be like to be surrounded by a community of people who have your best interest at heart?

INSPIRE is an inspirational pillar that aims to ignite curiosity, instill inspiration and provide elite athletes with the unique opportunity to network with former athletes who have the courage to share their personal stories.

The good life is one inspired by love and guided by knowledge. - Bertrand Russell


One of the Most Powerful Things You Can Do Is Develop Your WHOLE PERSON.

Special price for TPH Academy Student-Athletes! (SAVE $100)

$449 USD

Body • Mind • Spirit • Heart

Together, we can transform your life for further greatness. Now, and into the future.



Have questions or looking to speak directly with our team? Click the link below to connect with us!