TPH Academy Extends Partnership with Pure Hockey, Elevating Student-Athlete Experience

TPH Academy is thrilled to announce the extension of its partnership with world-leading ice hockey retailer Pure Hockey for three years. As the official apparel and ice hockey equipment provider for TPH Academy, Pure Hockey will continue to enhance the student-athlete experience with top-quality gear and apparel.

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Under this extended agreement, Pure Hockey will supply TPH Academy apparel and Total Package Hockey equipment, ensuring that TPH student-athletes have access to premium gear for optimal performance on and off the ice.

“As we move forward with Pure Hockey, we are excited to strengthen our partnership and enhance the experience for our student-athletes, families, and team members. Pure Hockey has been an excellent partner, aligning with our emphasis on quality, speed, and availability,” shared TPH Academy CEO, Alan Keeso. “This partnership not only further streamlines our apparel management but also elevates the overall experience for our community of student-athletes, families, and team members. We look forward to collaborating with Pure Hockey on equipment and apparel offerings and other important areas, such as community service as part of their Learn to Play initiatives."

With a nationwide presence boasting over 80 retail locations, Pure Hockey's commitment to the hockey community remains unwavering. Known for offering the largest selection of top-notch hockey equipment, exceptional customer service, and steadfast support for the sport's growth, Pure Hockey continues to be the go-to destination for players, coaches, and fans alike.

From skates and sticks to protective gear, training essentials, and apparel, Pure Hockey prides itself on providing everything players of all ages and skill levels require to excel both on and off the ice.

"We’re grateful for the opportunity to partner with TPH and excited about the potential for growth together. We’re committed to supporting the hockey community, and our collaboration with TPH marks a significant step in our ongoing efforts to deliver a premium experience to athletes at all levels.” shared Ethan Nectow, COO of Pure Hockey.

In addition to supporting current student-athletes, Pure Hockey and TPH Academy look forward to gearing up the next generation of student-athletes through Pure Hockey’s involvement with the NHL’s Learn to Play program. As the official Learn to Play partner of the NHL, Pure Hockey, provides first-time hockey participants with head-to-toe equipment, and on-ice instruction with certified coaches in a fun and safe atmosphere. The goal of the Learn to Play Program is to introduce hockey and inspire more families to join the hockey community. TPH Academy student-athletes will have the opportunity to volunteer their time and knowledge to assist with both the in-store equipment fittings and on-ice instruction with children and families getting their start in the game of hockey.

A unique initiative of this extended partnership is the recognition of top student-athlete performers by TPH Academy and Pure Hockey on social media. This program aims to celebrate athletic excellence and improvement within the academy by rewarding outstanding performers with gift cards to Pure Hockey, motivating and inspiring continued success.

TPH Academy student-athletes and families will enjoy the convenience of online shopping for apparel, with orders delivered directly to their homes, simplifying the overall shopping experience. Pure Hockey Team Sales is committed to providing the highest quality products from the top brands essential for peak performance on and off the ice.

To shop for the latest gear, head to! Connect with TPH Academy on Instagram and Facebook to stay informed on upcoming events.

About TPH Academy:

TPH Academy is an academy-style, focused environment where dedicated student-athletes study, train, and play at their highest potential. TPH Academy’s core purpose is to lead the world in the holistic development of student-athletes, advancing – in and beyond the game – the next generation of impact players. For more information about TPH Academy, please visit and check out the 2022-2023 TPH Academy Impact Report.


About Pure Hockey:

Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two e-commerce sites and over 80 stores in 29 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.